The logo represents the different financial journey plans. Sometimes the path forward is a winding path to a goal visualized in the letter B. Other times, the goal is course correction, healing, rebounding as visualized in the change of direction of the K.
Selfless - reliable, dependable
Trustworthy - sincere, growth, authentic, sympathetic, personal
Serving - calm, sincerity
Caring - warm, communicative, compassionate
Formal - professional, planned, process oriented

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