Strategic Infrastructure
Established the first design system at whcc which boosted efficiency and added consistency
Hi, I'm André Pilch
I'm a Christian born and raised in France, now residing and working in the United States. Currently working to help digital products grow through design and engineering at WHCC. Previously at Thomson Reuters, La Forge Des Marques, and Wowiwe Instruction Co. With over 15 years of visual design expertise paired with modern software engineering, I simplify complex ideas into clear, intuitive, and scalable digital products.
Bringing Vision to Reality
My path started at age 10 tinkering with Photoshop and basic web design, which led to a classically trained background (5-year BFA) in Graphic Design. Over the last 15+ years, I’ve applied those visual roots across software products of all scales, taking ideas from zero to one, setting strategic direction, and leading end-to-end redesigns.
I’ve designed across virtually every medium, including native iOS/Android, responsive web, desktop, 3D modeling, and emerging hardware (Watch, AR, VR, Glass). My extensive design foundation combined with frontend engineering allows me to push the boundaries of innovation while driving seamless cross-functional collaboration.
Bridging Design & Engineering
To build faster and close the gap between design and development, I stepped directly into engineering. Whether I’m conducting user research, establishing analytics frameworks, building high-fidelity interactive prototypes, or shipping production React code, I thrive on working through complexity to achieve the core vision.
Most recently, I turned a goal into reality by designing, building, and deploying Eternity, a full-stack Bible app published on the Apple App Store, Google Play Store, and web using React, Next.js, Supabase, and Vercel.
How I Work
Whether it’s writing production code, building multi-level design systems, or aligning stakeholders, I fill whatever gaps are needed to keep products moving forward. Ultimately, I see my work as a way to steward the talents God has given me to build meaningful, human-centered software.
When I’m not designing or coding, you’ll find me studying God's word, spending time with my family, or kayaking down a river.
Accomplishments
- Creator of eternitybible.app, published to Google Play Store and Apple App Store
- Design patents in US and Switzerland for display screen with animated GUI
Education
- B.F.A Art & Design
Emphasis in Graphic Design
MSUM
Featured in Behance Student Showcase, The Advocate (MSUM), and Arts & Humanities News (MSUM)
15+Years Design Experience
5+Years React Engineering
19Products Shipped
1Design Patent
8Platforms designed for
4Design Systems Engineered
9Years longest active product
15+Years Design Experience
5+Years React Engineering
19Products Shipped
1Design Patent
8Platforms designed for
4Design Systems Engineered
9Years longest active product
Passion Areas
I'm passionate about creating products that are not only functional but also provide a good experience start to finish.
Digital Design
- Design systems
- Designing in Code
- Scalable design
- Responsive Web Design
- Mobile App Design
- Interaction Design
- Motion Design
Leadership
- Leading Design of Ambiguous Projects
- Strategic Design
- Design Team Standards
- Cross-Functional Collaboration
- Strategic Infrastructure
- Cultural Transformation
- Workshops
- Pioneering Innovation
User Experience
- Research
- User Testing
- Prototyping
- Journey Mapping
- Problem finding
- Strategic Solutions
- Advocating for Users
Partnerships
I've successfully partnered with the following companies to create unique products, an integration, and proof of concepts that drive growth and innovation.
Leadership
Leading through strategic infrastructure, global innovation, and cultural transformation that drives organizational impact.
Intellectual Property
Pioneered the first VR experience for Thomson Reuters that resulted in secured patents
Cultural Transformation
Initiated the organization's user research and analytics practices, opened avenues of communication with other branches for feedback, and created environement for building rapport with teammates
Cross-Functional Collaboration
Led the effort to create design and team principles through cross-team workshops, and to align product strategy and vision with business goals
Communication
Encouraged a culture of communication with business leadership, and a framework for regular team check-ins
Leadership thinking
Co-workers trust my continual business-minded perspective and balance with user-centric design
I use AI to help build the right products.
I do not use AI to tell me what that product should be.
Process
I look for ways to differentiate products in favor of users to achieve growth in competitive markets.
I speed up this process by using AI to assist discovery and prototyping, and by building intuition through continuous learning about users.
Discover
Research & observation
Explore the problem space broadly through research, user interviews, and observation to understand the user's needs and pain points.
Define
Pinpoint the problem
Analyze insights from the Discover phase to pinpoint and clearly define the core problem to be solved.
Develop
Ideate & explore
Listen to others and brainstorm and generate multiple potential solutions for the defined problem, exploring various ideas.
Deliver
Test & ship
Test, refine, and narrow down the best solutions to create a final, feasible, and user-approved product.
Side Projects
I've worked on a variety of side projects to help me learn new skills, help others excell in their fields, and explore new ideas.
Created Eternity Bible App PWA & Shipped to App Stores in Under 1 Year
A full-stack web application demonstrating my solo React/NextJS capabilities. Built with modern tools and deployed to production
Visit site
Website Design & Development Volunteer Work for various Non-Profits
Volunteer work for various Non-Profits to help them with their websites, branding, and digital presence
Freelance Branding & Design across industries for 15 Years
Freelance branding and design work for a wide variety of clients for 15 years
See the brands